.Manly Bands is a direct-to-consumer vendor of men's bands. The provider launched in 2016 after John Ruggiero, the founder along with his better half Michelle, could not locate a suitable wedding event band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, our experts talked about the company's beginning, distinct band products, and even more. Ever since, Manly Bands has acquired its own supplier. The making of bands from, claim, Port Daniel's bourbon gun barrels or Fender guitar strings develops powerful online video, points out Ruggiero, best for narration on social media sites and also somewhere else.The whole entire sound of our chat is ingrained listed below. The transcript is modified for span and also quality.Eric Bandholz: Offer us a review of what you perform.John Ruggiero: My other half, Michelle, and also I began an on-line ring provider knowned as Manly Bands in 2016 to deal with a concern of wedding ceremony bands for men. Our company were simply wed. I possess sizable hands and couldn't locate a ring that I ased if that was actually not overpriced. My options were getting coming from a brochure or even having something custom-made.I found yourself acquiring coming from a web site. The ring showed up in a level mailer, without any package or customer service. It was actually an awful knowledge through today's ecommerce criteria.Our experts received wed, relocated to Florida, as well as needed to have a project. We told our own selves, "Our company are actually both business owners. Why do not our team generate our own service?" Our company explained the types of troubles we will viewed and how to resolve them. My ring adventure came up, as well as our experts decided to make an effort to fix it for other individuals.Our objective when our team began was actually to pay for rental fee. Our company thought making a couple thousand dollars a month coming from this would certainly be amazing. Our experts considered it a way of life business, certainly not high-growth. It was merely Michelle as well as me in our garage developing rings as well as sending all of them bent on clients. We had appealed one thing. Our message resonated with leads.Michelle as well as I create an excellent crew. I generate ideas, and she is actually the implementer. A ton of our excellence heads to her artistic thoughts. She names the rings and establishes characters. She attaches the bands to customers. Defining a ring only as "eight-millimeter black" really did not suffice.Our experts developed bands from special components, including Port Daniel's gun barrels or special metallics. The business took off. Since then, our experts have actually increased drastically. Our team currently have more than 55 folks in the Manly Bands family. About fifty percent of those are ring craftsmens that work in our just recently obtained manufacturing shop in Utah.Bandholz: When did you obtain a supplier?Ruggiero: Concerning a year and also an one-half ago. We had actually been their consumer for several years, so we knew all of them properly. Many of their business was actually wholesale, which failed to passion our team-- going to mom-and-pop jewelers. They preserved their retail clients as well as brand name. Our company got a few of their resources and also delivered over workers.Inducing a production staff has been one of the very best points we have actually done. It's been awesome to head out there and also enjoy them make rings out of Fender guitar cords or even metallic coming from an M1 Abrams tank.Bandholz: How performs internal manufacturing effect advertising?Ruggiero: It's been actually huge. Taking an electronic camera to the other side of the office and also shooting the team making use of turrets to cut the steel poles or even scotch barrels right into bands produces incredible video. We possess our video camera team around all the time. Our company utilize that footage on our social networks and in our advertisements as well as e-newsletters. Our team try to market that since many providers in the males's ring room do not produce. They lose ship or even order coming from overseas and then transport it out. But our experts want it to last a lifetime and be actually something individuals can take satisfaction in.Our team've possessed a ton of results with our armed forces culture compilation, where our team resource unique military components. Our experts possess the M1 Garand rifle sell, the hardwood component, from World War I. Seeing our crew put that in the turret and also cut a piece out for a band is actually intriguing.Our advertising for those rings talks about the background, the soldiers, where the tool was actually used, as well as things like that. My other half and also I researched filmmaking in university. Our company utilize our abilities to teach and tell a story. For example, I recently got an e-mail coming from a customer that shared that his grand daddy made use of to drive M1 tanks. The client gifted one of those bands to his grandpa, as well as they had quite a mental exchange. It's nice to assist customers associate with their past and create one thing meaningful.Bandholz: Where can folks get a ring from you?Ruggiero: ManlyBands.com. Our team possess photos on Instagram, also. I perform Twitter and LinkedIn.